Blackberry or Your Spouse?…Huh?
Here’s a quick little tip on how to keep an eye out for some crazy, hungry, fanatical crowds.
Saw this news story pop up on Digg a couple days ago…survey showed 35% of Blackberry users would choose the device over their spouse!!!…Doh!
http://www.suntimes.com/lifestyles/1168030,CST-NWS-berry17.article
Now that’s an addicted and fanatical crowd of people!…just look at Google trends too in this screenshot:

Blackberry phones (aka Crackberries) are even more in the news right now with stories about US Presidential candidates John McCain and Barack Obama…both of them are constantly connected with Blackberry phones. Every casual shot you see of Obama he’s pecking away at the thing.
But look…you’ve got forums and websites entirely dedicated to this one product. For example this forum:
http://www.crackberryaddicted.com/
That forum is just ripe for the picking on some great ideas and keywords for articles or ppc.
Now, Blackberry is a trademarked term for adcopy in places like Adwords…but you can be creative (Hint: Crackberry) and get around that.
Here’s a screenshot of how that forum is doing it:

Not only can you market the phones and services themselves, there’s software, accessories galore, downloads, etc…and heck, you can even put together your own tips/tricks guide and sell it.
Fantastic opportunity for list building here too…think you’ll get and endless stream of repeat sales opportunities from Blackberry users? You bet!
Keep in mind there’s always a ton of stuff like this right in front of our faces to pick up on for IM if we just keep our eyes and ears open…
Tagged with: niche ideas • niche market • niche marketing





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