Niche Marketing in a Bad Economy

Saturday, November 15th, 2008 at 9:27 am

Niche Marketing in a Bad Economy
By David R Brown

Over the past few months, I’ve seen quite a few fearful sounding forum threads where some people seem incredibly worried about the bad world economy and it’s impact on being able to make a money online. Well, it’s still possible to find profitable niches…

Sure…there are clearly niche markets that are going to fall off the map in rough financial times. But at the same time, there’s plenty that are going to remain very stable or even do much better during a bad economy.

So how do you go about niche marketing when the economy sucks and everyone’s feeling pain at the pump?

It just takes a shift in thinking…

Consider these 5 key factors:-

1. Niches where people NEED to spend money. In other words…staple products people have to buy regardless of what’s going on. (Example: Students have to buy books for college classes…or people who have health problems they need to spend money on regardless of the economy)

2. Niches where I can help people save money. (Example: VOIP or calling cards to save money on phone bills)

3. Niches where an essential problem needs to be solved or fixed. (Example: People have computer software/hardware problems that need correcting to keep their PC from going kaput)

4. Niches that don’t require people to actually spend money. (Example: Getting an auto quote or signing up for a free credit report service)

5. Niches where people are dealing with any kind of highly emotional or motivational issue that simply overrides anything going on with the economy. (Example: Love, Divorce, Legal Help, etc.)

Bear in mind though, people will also still spend money on non-essential things in a bad economy. You see, the reality is most people are hardly rational about how they spend money, especially when it comes to things they’re highly passionate about.

But if you’re worried at all about the economy and want to “recession proof” your Affiliate Marketing business…make a simple shift in your thinking and consider the motivational factors I listed above when you’re out there niche marketing in a bad economy.

Dave Brown is co-owner of the AffiliateNicheClub, a club dedicated to helping affiliate marketers find profitable niches to promote! To find out more and grab your Free Sample Niche Report visit the AffiliateNicheClub today! The report breaks down a specific niche into the who, why and what and includes a targeted keywords list and there’s more.

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