Hmmm…. I watched TV the other night… I do now and again. Mainly the news but occassionally more cheerful stuff.
Anyway, before I wander off on a tangent, what struck me was not the programme I was watching (a crappy sitcom) but the adverts in between…
Three in particular…
One from one of our major supermarket chains here in the UK, Asda.
The emphasis of the advert was all about how their staff are being encouraged to come up with ideas to save money. They even show a ‘worker’ going round turning off all the lights in the warehouse… to save money… a couple of other things as well but it was all about how Asda are looking at ways to save money to pass on those savings to us as consumers…
Next, was an advert from one of our major High Street banks, Nat West. Now, the less said about Banks the better but they are now employing people in branches not to sell you anything (OK, no sniggering at the back. LOL!) but to advise people on how they can save money on all manner of things such as changing their power supplier, etc.
The third was from a holiday firm. Traditionally, in the UK, a cold and bleak January is the time they show us that glimpse of sun, sand and sangria. But the emphasis of the ad was as much about how the holiday company, Thompson was protected by ABTA. An insurance scheme that compensates you should you lose your holiday (or get stranded abroad) if the travel company goes bust.
All three examples represent a major shift in marketing… a shift to recession marketing.
A shift we as Affiliate Marketers need to take on board and focus on…
Our FREE Bailout Bonanza report focuses on this so if you haven’t already grabbed a copy do so now by just signing up on the right. (You’ll also get our free sample niche report.)
We’ve already started focusing on recession marketing within the ANC members area and will continue to do so… so grab the free reports and then check out ANC now.
The times they are a changing…
