Using a Broadcast messages is a powerful way to quickly get a message out to your list. If something topical or if a special offer comes up relating to your niche…use a broadcast!

Broadcast messages are ‘one off’ messages. They are not part of your mail message follow-up series and can be sent out at any time to all or just part of your list.

That last point is important. It may not always be appropriate to send out details of a new product offering or a new bonus you are offering to everyone on your list, particularly those who have just signed up.

In that case if you are using Aweber or Getresponse, you can split your list into a subset and only send out a Broadcast message to part of your list.

(I’ll cover the actual mechanics of doing this in the finished guide itself.)

It is much easier to sell something to your list via a Broadcast message but that is not the only reason for using them.

Remember, first though, you need to create a good relationship with your list via your mail message follow-up series. They are then more likely to open your Broadcast messages.

You can use Broadcast messages to:-

  • Let your list know about a special offer. We did this successfully with the recent 7 Day $1 Trial of Wealthy Affiliate
  • Important News. We let our list know when a new ANC niche report or bonus is available.
  • A cool tool you have found. We did this recently with Google’s Wonder Wheel thing.
  • Often you will send out a broadcast about something and then add it to your follow-up series. We did this with Potpie’s Squidoo 101 guide.

You can be more ’salesy’ in your broadcast messages provided you are adding value. Telling people about a short-term special offer isn’t a hard sell at all IMO. You are doing people a favour. I mean, what would they think if you didn’t tell them about it!

Broadcast messages also confirm to your list that you are ‘on the ball’. That you are the source to turn to for the latest news, gossip and offers.

Don’t overdo them… but it really does depend on how ‘happening’ your niche is. If hot topics and offers arise regularly don’t be shy to tell your list about them. They’ll thank you for it!

A good tip with Broadcast messages is to split test your headlines. Which simply means that you send out the same mail to your list but half of them get one headline and the other half a different one. In this way you’ll develop a good understanding of what works best for your list.

Do Broadcast messages work? You bet! I’ve given you some examples above of when we have, successfully used Broadcast messages but you need to work out the right balance and frequency of these messages for your own niches.

In the next post we’ll look at how you can drive traffic to get people on to your list…

Related posts:

  1. List Building Strategies – Why Build A List?
  2. Change Your Marketing Mindset | List Building Secrets
  3. Offering Incentives to Opt-in | List Building Secrets
  4. Your Mail Message Series | List Building Secrets
  5. Getting Traffic To Your List | List Building Secrets

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