Create Your Own Niche Reports

Tuesday, December 8th, 2009 at 6:15 am

The most important part of any campaign is your niche research.The more time and effort you spend on that the easier it will be for you to do everything in your campaign.

You should endeavour to create a niche report, exactly like the ones we provide you with in ANC. (Obviously you can use those to short-cut this step.)

Your Niche Report should, as a minimum contain the following:-

Background – An overview of the niche in question. Have at look at Google Insights and Trends. See how the niche is growing, when the peaks are during the year. Have a general look around related sites and forums and try and get a sense of what’s happening right now.

Jot down three of four paragraphs of general information, take screen shots, of any trend charts you come across, etc.

Marketing – Jot down your thoughts on how to tackle this niche. Think about who makes up the niche and how you are going to reach them. Article marketing can always be used but what about PPC and e-mail marketing.

What demographic is your target market? Will you be trying to target specific locations? It’s very important to to determine the who and where they go for solutions.

Affiliate Sites – Make a list of affiliate sites in the niche and what they are doing. Don’t spend too long on other affiliate sites. You may be intimidated by there size or their ‘fancy’ website. Just note what they are promoting and how. Are they collecting opt-ins, etc.

Merchants – Make a list of merchants in the niche. Make this as broad as you can at this stage, even if you do not intend to promote a particular product there may be cross selling opportunities further down the line.

Keyword Themes – Make several lists of keywords under broad theme headings. The more work you put into this now, the more benefit you will receive throughout your campaign. Remember, everything you do, articles, blog posts, pages, PPC and ultimately SEO are based around targeting keyword phrases.

You can use the free Google Keyword tool or you can invest in Micro Niche Finder as we have or try some other keyword generation tool.