Under ConstructionLet’s just look at the site structure again and then populate each page. This is quite a long post and there’s quiet a lot to do here but if you have already done the prep work you should be able to do this in a few hours.

Just knuckle down and crank out those pages!


Level #1

 Level #2 Level #3

Home >

Blog >> Blog Post 1

Blog Post 2, etc.

Review Comparison >> Review Product 1

Review Product 2

Review Product 3 – 7

Information Summary >> Article 1

Article 2

Article 3

Article 4

Article 5 – 20

About

The About Page

This one is easy and was covered in Wordpress Wonder Modules #1 & Module #2, your Contact Form at the top followed by your Privacy Policy.

Depending on the type of site you have you may need a Disclaimer, etc. Have a look at what other sites in your niche are using and if they are using any kind of Disclaimers, etc. consider using them and if you need to, just copy and amend them to suit your specific needs.

The Information Pages

Make an individual page for each article you have written. Use your chosen keyword phrase as the title (and therefore url). Use your keyword phrase in the article introduction and summary and once or twice in the article body. Write naturally and never force in a keyword phrase.

At this point your article urls will look like this:-

yourdomain.com/your-keywords-article-one

yourdomain.com/your-keywords-article-two

(After the ‘/’ is your article title, got that? Don’t title your articles article one, two, etc.)

Next create your information summary page. This page is going to be the parent of your individual article pages as per the diagram above.

The title for this page will be something like ‘Sausage Making Information’

The url for this page will be:-

yourdomain.com/sausage-making-information

And this page will appear in your main menu.

Now go back to each individual article page and set it’s parent page to be your information summary page. You do this under ‘Attributes’ when you are in Page Edit.

The urls for each individual article page will now look like this:_

yourdomain.com/your-information-summary/your-keywords-article-one

yourdomain.com/your-information-summary/your-keywords-article-two

These pages will now only appear in your sub-menus.

But we haven’t finished with the Information Summary page yet.

Add a couple of introductory paragraphs to this page about how you are putting together some helpful articles on the niche, etc.

Then put the title of each article and just a sentence or two that describes it.

And make the title an anchor text link to the individual article page.

You can see what I mean from the demo site here:-

http://bigcatskillz.com/information/

The Review Pages

You populate the review pages in exactly the same way. Write a review for each individual product and then on the Review Comparison page set it out like a standard 3 -5 product review page.

But link each mini-review on the comparison page with the more detailed individual review pages.

Again, check out the demo site here:-

http://bigcatskillz.com/reviews/

Hang on, Hang on!!!

How do you write your reviews? This is the hardest part!

I know, I know… let’s see how I do it…

Bottom line. The single best way to write a review is to buy the actual product, particularly now with the FTC clarification of their guidelines.

But that’s not always really practical when you are starting out, right?

So, improvise. Find as many reviews as you can on a product, read the sales page and that of competing products.

After a while you almost develop a sixth sense as to what constitutes a good product but in the meantime try and come up with your own objective review based on your research.

Refer back, in your reviews, to where you found your information such as relevant forums, etc.

You can always modify it down the line in light of sales and refunds, customer feedback, etc

And ultimately, we strongly recommend that you do buy any products that you review.

Be very careful how you word your reviews if you have not actually used the product.

The Home Page

The home page should be an overview of what the site is all about.

Mention on there that you have some articles and some reviews and add links within your text to those summary and comparison pages.

The Initial Blog Posts

The first blog posts are easy to do. Just do a post on every article and review you have added to the site and link to it.

There are some example posts on the demo site here:-

http://bigcatskillz.com/blog/

Just remember, always use an anchor text link using the article or review title.

And voila! Your mini-site is now content rich and ready to go. And what’s more all those internal links will help boost your sites rankings in the SERPS given time.

But what about ongoing content, how do you keep finding that? We’ll look at that in the next post…

Related posts:

  1. Creating A Website – Some Practical Steps
  2. Website Structure
  3. Gathering Information For Your Website Content
  4. Gathering More Website Content

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