Google ReaderOK, you need to keep adding blog posts to your site, maybe the odd article. You want to keep publishing articles to Ezine, etc.

You must NOT leave your site static. At least not if you want it to rank well in the SERPS.

This is where it obviously helps if you are into the niche yourself. But even if not there are a number of things you can try.

First, you could just repeat your initial information gathering exercise periodically. Check out fresh articles on Ezine, etc., go back to the library, buy more books.

And I’d certainly urge you to do that to some extent. I mean why not? If you spot a good relevant book on a second hand stall, grab it!.

Why not subscribe to some relevant magazines as well, both online and off.

But how about getting the information to come to you?

This is really simple to set up but does require an initial bit of effort.

Google Reader

You could use any RSS feed aggregator but Google Reader is as good as any.

You probably already have a gmail or Google account. Just select ‘Reader’ from the top menu. Type in some relevant keyword phrases and then find half a dozen sites that post 4 or 5 times a week.

Have a look at the information. Is it any good? Worthy of comment or reference?

I wouldn’t pick a site that posts hundreds of times a week or you will be swamped with information.

Once you have identified a few sites that regularly provide good relevant content all you need to do every few days is scan through the information.

Then you can either re-write it in your own words or just reference it (i.e. link to it) and make comments on it.

Don’t just have the RRS feed displayed. You must add some original content (and therefore value) around it.

Related posts:

  1. Legally ‘Steal’ Website / Blog Content!
  2. Creating A Website – Some Practical Steps
  3. Website Structure
  4. Gathering Information For Your Website Content
  5. Constructing Your Website

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