But we ALL know what’s coming right? And at ANC we are doing everything we can to help point you into those recession proof areas. (Oops! Even I daren’t use the the ‘D’ word now. LOL!)

Anyway, spotted an interesting article in the UK’s Daily Telegraph Business section a couple of days back. I’ve copied it below (I hope they don’t mind.):-

Businesses fail to grasp website search opportunities

Almost one in five small businesses remain invisible to their customers on the internet despite significant progress in the use of websites in the last three years, a poll suggests.

Fasthosts Internet, a website hosting company which conducted the research, said the percentage of business sites that are invisible to search engines like Yahoo and Google has improved from 49pc in 2006 to 17pc this year.

But the company found that one in three firms had not done anything to make their websites attractive to search engines, which would improve their chances of appearing near the top of a search query by a potential customer.

Many felt unable to try to do it themselves and believed hiring out help would be too costly.

Despite this, more than two thirds of the 400 small firms polled said that they thought consumers did rely on search results to find online retailers.

Steve Holford, Fasthosts’ marketing officer, said: “No business today can afford to neglect its position within search engines. In learning the basics of how internet search works, a business owner will appreciate what a powerful impact it can make on their sales function.”

Richard Tyler (That’s a direct link to the article.)

Mmmmm… makes you think doesn’t it?

As Affiliate Marketers (even if you haven’t been in the game for very long) I guarantee that YOU know way more than the average small business person on how to get listed, and listed on the front page, of Google and Yahoo.

So, there’s an opportunity here. The last thing any business should be doing at the moment is cutting back on marketing (although some may require convincing) so why not check out some local businesses in your area. Have they even got a website? How well is it optimised? Would a PPC or article campaign help them? What about some Social Marketing (Twitter, Facebook, etc)?

Could YOU help them?

OK, it’s not affiliate marketing but it’s another potential income stream. Think about it… I know I am and I know Thad has recently done some (paid) PPC work for a friend of his.

You may need to knock on doors… you may need to do a couple for free to build up a reputation… get some credibility… get testimonials…

Worth a try? I think so!

Travis Sago (BumMarketingMethod) has often been asked in the Wealthy Affiliate forum what he would do if he was starting out again / needed some quick cash / Google delevered an almighty big slap / etc. And the above is pretty much always his answer.

Like I said… think about it…

PS. There’s a great cartoon in the Telegraph as well by Alex… here’s a sample:-

]]> http://affiliatenicheclub.com/blog/2009/02/12/diversify-in-a-depression/feed/ 7 http://affiliatenicheclub.com/blog/2009/01/21/recession-marketing-a-change-of-emphasis/ http://affiliatenicheclub.com/blog/2009/01/21/recession-marketing-a-change-of-emphasis/#comments Wed, 21 Jan 2009 22:54:12 +0000 DaveB http://affiliatenicheclub.com/blog/?p=231 Hmmm…. I watched TV the other night… I do now and again. Mainly the news but occassionally more cheerful stuff.

Anyway, before I wander off on a tangent, what struck me was not the programme I was watching (a crappy sitcom) but the adverts in between…

Three in particular…

One from one of our major supermarket chains here in the UK, Asda.

The emphasis of the advert was all about how their staff are being encouraged to come up with ideas to save money. They even show a ‘worker’ going round turning off all the lights in the warehouse… to save money… a couple of other things as well but it was all about how Asda are looking at ways to save money to pass on those savings to us as consumers…

Next, was an advert from one of our major High Street banks, Nat West. Now, the less said about Banks the better but they are now employing people in branches not to sell you anything (OK, no sniggering at the back. LOL!) but to advise people on how they can save money on all manner of things such as changing their power supplier, etc.

The third was from a holiday firm. Traditionally, in the UK, a cold and bleak January is the time they show us that glimpse of sun, sand and sangria. But the emphasis of the ad was as much about how the holiday company, Thompson was protected by ABTA. An insurance scheme that compensates you should you lose your holiday (or get stranded abroad) if the travel company goes bust.

All three examples represent a major shift in marketing… a shift to recession marketing.

A shift we as Affiliate Marketers need to take on board and focus on…

Our FREE Bailout Bonanza report focuses on this so if you haven’t already grabbed a copy do so now by just signing up on the right. (You’ll also get our free sample niche report.)

We’ve already started focusing on recession marketing within the ANC members area and will continue to do so… so grab the free reports and then check out ANC now.

The times they are a changing…

Unless you’ve been marooned on a desert island you will know that the whole world is now in an unchartered financial crisis. Bank Bailouts, Major League Companies being bailed out or going to the wall, unprecedented job losses and worse to come… chances are it’s already had an impact on you or your family and friends.

So, as Affiliate Marketers we have to change and adapt. What ‘worked’ in 2008 may no longer work in this major global financial storm. Niches & methods that were once profitable can and will nosedive almost overnight.

The AffiliateNicheClub is here to help… RIGHT NOW!

We have added a FREE bonus report, ‘Bailout Bonanza‘, focusing on ‘Top Recession Proof Marketing Ideas & Niches’. And you can get it NOW just by signing up on the right. And you can be sure that inside ANC we will be focusing in more detail on these ideas & niches… ‘Never Fear…The Trend Is your friend!’ Let’s tackle the new reality together!

PS. Remember, as a member, you can also become an Affiliate and promote the AffiliateNicheClub yourself.

PPS. As an AffiliateNicheClub Member / Affiliate you can rebrand both our free reports and can change all the affiliate links in them to your OWN.

And there’s more… we’ve added it to our list of rebrandable reports!

With our rebrandable reports you can change ALL the affiliate links in the reports to your OWN. A great way to start a list or keep your existing list coming back for more!

So, existing members should head on over to the Member Site ASAP.

Over the next couple of days we will be sending the ‘Bailout Bonanza’ report to anyone who signs up via the opt-in form on the right. So, look out for news on that… but don’t delay signing up. If you are on our list you’ll receive the report shortly. (Note: Only ANC Members will be able to rebrand the report.)

As economic situations develop and change, we’ll be focusing on more of these type of depression/recession niches in the members area so check out the ANC Site here!

It’s not ALL doom and gloom!