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FTC Disclosure Policy – Some More Thoughts

I just wanted to add some more thoughts on this.

Firstly, probably the most important point is that of a material connection disclosure.

Here’s a screen grab from the video:-

Affiliate Disclosure

That’s the key.”The disclosure must be sufficient to alert the consumer that of the connection between the endorser and the product.”

So, if you are doing reviews and have a link to the product in that review and you receive a commision, disclosure is required.

FTC Disclosure Policy

There has been much discussion about the apparent rules changes that the FTC commission are making with regard to Bloggers and Affiliates.

Let’s cut through all the waffle.

First, this is a good thing!

The FTC want to clamp down on the scammers, those making dubious claims, etc and we 100% support that. Thad and I have NEVER made any claims about earnings, etc or claimed some tool or product or service was some kind of magic trick. The rewards are there in this business for those who work hard, right.